Under the High Patronage of
His Highness Sheikh Tamim bin Hamad Al Thani,
the Emir of Qatar
Produced by RICHARD ATTIAS & ASSOCIATES - Part of WPP

News

HOME     Category     Sport

SPORTS AND SILICON VALLEY

• Published on 31 Jul. 2015 • Category :Sport • Tags : 2015

SPORTS AND SILICON VALLEY

Powered by: Sarah Bergstrom, Assistant Director of Social Media, USC Athletics, United States

Claude Ruibal, Director, UbiquitySports, United States

Michael Bucklin, Producer, Social Production Group, ESPN, United States

Gareth Capon, CEO, Grabyo, United Kingdom

The relationship between sports and technology has transformed into something that would have been unrecognizable just 10 years ago.

New video platforms, social media and a constant thirst for coverage 24/7, seven days a week has radically altered the landscape inhabited by sports and technology.

“I heard a scary thing,” said Michael Bucklin, a Producer of the Social Production Group at ESPN. “More millennials know about Youtube than SportsCentre.”

The panel agreed that the shift in viewing habits was something the technology industry was still trying to adapt to.

Claude Ruibal, Director at UbiquitySports, talked of the changes that even giants like YouTube have had to undergo merely to keep up with the curve.

“When I was at YouTube in 2010, the only sports stars we had were cats and dogs on skateboards,” he chuckled.

The picture now is radically different, with companies such as YouTube showing a plethora of videos with sports stars relating to aspects such as their everyday life or training – things which were unfathomable just a few years ago.

“It means you have a much better sense of them as a human being,” continued Ruibal. “Being able to tell those stories is crucially important to us.”

The discussion inevitably led to where the market was heading. Gareth Capon, CEO of Grabyo, argued that television continues to dominate the market when it comes to watching sports.

But he also talked of the growing influence of cell phones in the world of sports technology - there are set to be 1.5bn more smartphones on the market in just five years’ time.

And with consumers demanding more engagement and convenience on the go than ever before, the role of smartphones and apps was only going to increase.

“We as individuals move between different platforms at different times of the day for different reasons and different needs,” Capon said. “The demand has gone up and it is about immediacy – the willingness of consumers to wait for content has definitely decreased over time.”


Contact DOHA GOALS

Doha GOALS Foundation
Aspire Zone, Sport City
PO BOX: 23833
Doha, Qatar
T: +974-4413-6602 / F: +974-44136800
info@dohagoals.com

Contact RA&A

555 Madison Avenue, 17th Floor, New York, NY 10022 USA
P: +1 212 794 8801 | F: +1 212 794 8677
Mail - www.richardattiasassociates.com

Connect with us

Receive updates

Subscribe to our mailing list

SIGN UP