Under the High Patronage of
His Highness Sheikh Tamim bin Hamad Al Thani,
the Emir of Qatar
Produced by RICHARD ATTIAS & ASSOCIATES - Part of WPP Group

The story of the baton

1. Just as Baron Pierre de Coubertin took the Olympic baton from William Penny Brookes and ran with it to found the International Olympic Committee, participants at the Doha GOALS Forum should consider their baton-wrapped invitations as a call to action.

2. Symbolizing the extension of cooperation, unity, and a commitment to change, the baton is an invitation to start a debate and dialogue with fellow stakeholders — physicians, CEOs, government officials, architects, athletes, NGOs, urban planners, and coaches.

3. We urge the Doha GOALS community to pass the baton; to develop lasting partnerships and to tackle challenges facing society.

“Sport has the power to change the world”
- Nelson Mandela